What is Avon UK?
Avon is an official county located in the West of England. Its two major cities are Bristol and Bath. The name derives from the River Avon.
Avon is one of the world's largest direct-sales companies with six million women seeing an Avon brochure every three weeks. Their billion-dollar products can be purchased through their vast global network.
Established in 1886
Avon is the fourth largest pure-play beauty brand and connects 6.5 million people across 100 countries. Its philosophy is women for women which is evident throughout its product line as well as its corporate culture. The logo, for instance is decorated with pink hues and mother of pearls to symbolize femininity. Additionally all letters, with the exception of the "n" are represented as capital letters, to emphasize their power and importance.
David McConnell founded the company in 1886. He was a travelling book salesman who discovered that women customers, often women who were home in the afternoon, were more interested in the free perfume samples that he offered them. McConnell enlisted them as his sales agents and the Avon business was born.
Reps R Us is a household brand in many countries and one of the largest cosmetics brands around the globe. It is renowned for its charitable work and has supported campaigns to fight gender violence and breast cancer. It also has a strong presence in environmental concerns, with its own sustainability team.
The founder of Avon was a firm believer in the power of women. This was a groundbreaking idea at the time when women were expected stay at home to take care of their families. Avon's business model gave them the opportunity to earn a living and make a personal breakthrough. Avon continues to be led by an incredibly strong woman, Angela Cretu. She is responsible for the overall the business operations outside of Latin America, as well as overseeing the brand's global operations.
The company specifically designed for women.
AVON is a company that provides food to the table and mascara on lashes. It's a business that fights wrinkles and breast cancer in the same way, and that values the beauty of a flawless lip. It also stands up against domestic violence and financial independence for women. It's the company which supports six million Representatives across the world.
David H McConnell founded the company in 1886, as a means to give women financial freedom. Today, the company is a leader in the field of cosmetics and is one of the oldest direct sales organisations in the world. It has over 130 years of experience. Despite its age, it is at the top of contemporary beauty and social selling with a wide range of products, including cosmetics, fragrance, cosmetics fashion jewelry and accessories such as lingerie, home, and personal care.
Instead of focusing on traditional retail outlets, the company's 5 million Representatives (or "Reps") sell products directly to customers, either face to face or via the internet creating relationships along the way. This is a strategy that has endured the test of time and a model that allows dads, moms as well as students and young entrepreneurs as well as retirees to work from home while earning according to their own schedules. Since the pandemic is changing working patterns, it's a model that is now more relevant than ever. AVON's new campaign celebrates women who play a variety models such as a London beatboxer to an art restorer and an astronomer, all of them accepting their power.
Embrace your power
Avon has been a symbol of advancement for women for more than 135 years. It enables women of all ages, no matter their age to own their own businesses and earn a flexible income. The legacy of the company continues with its iconic earnings opportunity, offering mothers, students, and entrepreneurs of all ages to take control of their own destiny. The brand is famous for encouraging women to embrace their confidence and strength with its catchy slogan 'Ding Dog Avon calling'.
The brand new Embrace Your Power global platform visual approach, innovative campaign and integrated campaign were created together with Wunderman Thompson UK. It is based on the belief that each woman has a unique power, but gender inequality hinders it. Avon is determined to recognize these strengths by helping women attain financial independence, bringing them together by forming a community of women who love beauty, and offering high-quality beauty products at an irresistible price that is vital considering the rising cost of living.
The brand will also debut on Amazon in the UK for the first-time in order to boost its omnichannel strategy and reach a wider market. Over 300 of Avon's skincare and beauty products are available for purchase on Amazon and you can also choose of ordering via an Avon rep in-person or online.
This approach is already paying off, with Avon's Awareness score - which gauges consumer sentiment towards thousands of brands daily increasing for Britons who are over 50 by four percentage points since the campaign's launch.
Make sure you support causes that matter to you.
Avon's early sales model was driven primarily by a network known as representatives. One of the first representatives from Avon, Mrs P.F.E Albee, from Winchester was a role-model for the present Avon Representatives. She was a pioneer, offering women the chance to gain financial independence and earn their own income in a period when many women didn't even have the vote.
AVON is committed to supporting the causes that matter most for women, especially those that deal with breast cancer and domestic violence. Through our Avon Foundation, we promote and aid charitable, educational, scientific and humanitarian efforts around the world with a special focus on helping women live better lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign 'Four Ways To Speak Up,' which calls on one third of local authorities in the UK to provide services to children and women to stop gender-based violence.
The legacy of Avon is a part of popular culture - the iconic ding dong Avon lady that was introduced in 1954 was immortalized by Tim Burton in his gothic classic Edward Scissorhands. Avon's positive image is reflected in the iconic Avon brochure which has reached more than six million people each week since it was introduced in 1905.